COVID19 has taken a toll out of our lives by pushing us towards sudden shifts in lifestyles and behaviours which we never thought of going through in the foreseeable future. But it has also brought us to the realization that we evolve to strive through any changes in the environment and we are an adaptive creature in any context of life. Our food habits changed – we have now learnt to live without outside food, our working lifestyle changed – we have now got use to productively working from home (though its subjective depending on the nature of the business), our buying habits changed – from offline to online shopping, and the list goes on. As much as we are an adaptive creature, this can also mean that we will be faster in bouncing back to our old selves once we pass through this pandemic.

Amidst of many behavioural changes we have witnessed among Sri Lankan during Covid 19, a major overnight change was observed in people’s shopping behaviour responding to isolation and uncertainty. With the entire country went in lockdown and non-essential businesses were ordered to close, customers started to limit shopping only to essentials. Brands had to make a fast adaption to meet changing consumer needs and one of such adaption was meeting shopping needs in lockdown. Only solution brands had was online selling. As much the Covid 19 was a surprise for consumers, it was the same for brands as well. Hence it was not an easy task for brands to change fast to meet fast changing consumer needs. However, from a business perspective, any brand who successfully adapted would not have lost the opportunity of being an online servicing brand even after Covid 19 among shoppers.