This is Simply Us

We are a research and consultancy firm rendering fully fledged corporate, political, NGO solutions for decision making needs. We have been in the industry for more than 3 decades and marked our excellence in qualitative and quantitative researches. Our data collection team owns the field experience from the inception as we started tracking opinion polls. Our Data Analysers are accredited professionals with high level certifications to interpret and analyse the collected data monitored by internal supervisors.

Our Product & Concept Trackers are the finest blend of Scotch brewed by the mix of our analysers and number of data over the years for all Dataholics in the market.

With the inception of innovations team we have transformed into digital platforms and mobile technologies to serve the global requirements and connect remotely. With the modern artificial intelligence and automations techniques we are stepping into 4th Generation Data technology.

Our Vision

“To be the unparalleled leader and innovator in the research and consultancy space in Sri Lanka”

Our Mission

“Empower everyone to take right decisions at the right time to fulfill the needs and wants of general community by providing highest quality data and insights all the time thus building a faith and confidence among staff members, professionals and also among community towards a knowledge based culture”

OUR EXPERIENCE

Industry Experience - 31 years
Media Commercials Monitoring and Evaluation - 30 years
Television Programme Rating & Evaluation - 28 years
Consumer behaviour and brand evaluation - 22 Years
Modern Trade Movement and Analysis - 16 Years
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WHY YOU NEED US?

High Quality Standards

Setting high standards in meeting the quality of the research outcome.

Our Team

Experienced and accredited professionals from various corporate background to cater for different research needs. Dedicated staff on fields who works solely for SRL in data collection and veterans of the industry interpreting them are strength of our team.

Technology

“Believe in modernisation?” Yes we do!
We have made room to young innovators of our team to explore and find new information cum data technology driven  techniques to incorporate in research industry.

Tri-Lingual Support

Highly literate team members who are capable of assisting a research in all three languages served in Sri Lanka (Sinhala, Tamil, English). This is our advantage of being able to communicate and understand every ethnicity in the country.

Compliance

Self-raised provisions and protocols of SRL when conducting research and survey activities.
Our staff and organisation adheres to the codes of conduct proposed and governed by  MRSSL(Market Research Society of Sri Lanka) and European Society for Opinion and Market Research (ESOMAR).

Transparent

A “CLIENT-ONLY” Glass door that allows the particular client to view and obtain updates of their project at any given time

We Are

CLASS matters at SRL. Our work processes are set to meet high class of standards throughout the progress of the research. Fast and Perfection have become are new mantra of research. Our quality is throughout tested internally by our Quality Assurance team before providing the final output. Our workforce is continuously motivated and encouraged for maintaining high class of standards for their performance.

With more than 30 years of research experience we have diversified into several aspects of industry. Our consultants are from various educational background comprising a right blend to cater for our clients’ need. As a practice we obtain advices from hired consultants if the scope of work extends beyond the knowledge management system we posses.

A young blood of Tech Savvy, Information (IT)and Data Technology (DT) consultants are part of our team who works towards modern digital transformation of this industry. We continuously trace the trails of digital world and keep on updating the methodology by introducing new technological advancement, to researches.

At SRL we maintain our environment multi-cultured and ethnically balanced. We cover all parts of Sri Lanka with our own dedicated staff who will support you in all 3 languages spoken island-wide. From transliteration to translation we have our team working for you. This is our primary advantage which made us successful in social researches by capturing our people’s perspectives.

We follow and comply to the guidelines prescribed by ESOMAR and MRSSL. Our documentations are solicited by law professionals in the industry, and we consider and accommodate the procedures proposed by our clients. SRL had always maintained higher conformity and adherence to the procedural recommendations made by clients. All documents are treated confidential and we follow the primary standards recommended by Information Security Management Systems.

Our progress and procedures while we work for you are always traceable. We don’t leave trails to track, instead we will take you with us throughout the journey. At any given time our clients can view our progress on their work.

OUR GUIDANCE comes from

Neel De Silva

Founder cum Chairman

Being the co-founder of the company Neel is also known as the brain behind all innovations of SRL. He is a BA Economist of 70s era, and serving the industry for more than 30 years. Neel’s contribution spans beyond the desk and getting his hands dirty in the fields. He is a veteran in data collection, with thorough knowledge of political and social facts.
He assumed duties as the Chief Executive Officer of SRL  in year 2005. Ever since the direction and guidance provided by him led to many innovation setting up the basics to transform into a tech driven research company. Currently he serves as the chairman and Executive-Drirector of the company

Mihirani Dissanayake

Chief Executive Officer

With more than 15 years of experience in research field Mihirani had worked on social, political and market research avenues. Her passion in the field accounted to serve more than 50 companies and clients around the world. Always envisioning new prospects to the industry she is one pioneer member who launched Tech enabled market research in the country. Mihirani was a Business management graduate of University of Kelaniya, and earned her MSc from University of Jayawardenepura.
Being an active member SLIM her leadership is extensive in bringing the true outcome from a research.

Our Consultant Panel

Delano H Uduman

Emeritus Chairman cum Senior Consultant


Delano’s career in the field of Research began more than 35 years ago. He gave leadership to SRL during its critical formative years introducing a range of groundbreaking research services to the local MR Industry.

K.A Padmasiri Siddhisena

Emeritus Professor of Demography cum Senior Consultant

Professor Siddisena is one of the most experienced Consultant in the industry, with more than 40 years of experience. He is a veteran in the fields of demographic studies, and he is a well-known economist who obtains a PhD in Population Planning. He holds members across many prestigious associations locally as well as internationally including International Union for the Scientific Study of Population (IUSSP), Population Association of America (PAA), Research and Development Committee of the Sri Lanka Institute of Applied Statistics of Sri Lanka, Institute of Applied Statistics of Sri Lanka and many more. His exposure and experience across the globe in diverse areas of studies has been a great asset and strength for SRL to date.

Research Team

Sampath Dissanayaka

Senior Research Manager

Praneetha S. Amunugama

Senior Research Manager

U Chandralal

Manager Scripting and Analysis

Shalini Tanya

Quality Control

Ifthikar Sharizan

Executive - IT & Operations

Sampath Kumara

Field Operations Manager

Ajith Kumarasiri

Field Manager

Muhunthan Muthulingam

Field Manager

Aruna Lasantha

Field Manager

OUR CLIENTS

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