A subscription-based product enables access to two major databases (SRL TV Scan & SRL Media Scan) from your electronic devices. By accessing the database you will be able to play around with the data and generate the output as required via the user-friendly interface we have created. This digital interface gives you control over the data collected and helps you to generate reports by automatically calculating the data in just few clicks.
Easily generate and find your GRPs(Gross Rating Point), TARPs (Target Audience Rating Point), Reach & Frequency, Reach Analysis all at your fingertips. Why wait for someone to do your calculations when COSNET does it for you.
Few of the full features those are noteworthy
Gives the expected Reach, Frequency and Marginal Reach of a proposed TV Schedule for a defined Target Group.
This yields the actual Reach, Frequency, GRP, Cost per Reach and Cost per Exposure achieved by all brands that belong to a particular Product Field during a specific month – again for a defined Target Group.
This yields Ad Spend for each brand by Media for any specified time-periods. Could be used to calculate SOE. This has been extended to provide detailed analysis of Ad Spend and Numbers of Advertisements by Language for each Media Vehicle
This enables a client to evaluate the impact (i.e. the actual Reach and Frequency achieved) of a TV Campaign by Language.
This enables a client to identify the changes in the Target Audience Ratings of a specific TV Programme over a defined period of time.
This enables a client to identify the various Target Sub-Groups, which contributed the most, and the least, towards the total GRP achieved by a specific Brand during a specified time-period.
This provides a client the estimated Shares of Target Audiences during a specified time-period, which could be as short as a 15-minute segment of a particular day or as long as one year.
SuperTrak is a comprehensive system to track information related to Modern Trade retail business. A collective report management system to know the consumer and product related data in Sri Lankan supermarkets.
The system is available on subscription basis according to product and brand categories.
SuperTrak uses the invoices collected from immense number of families (households) around the country as the primary data source to generate the reports. The panel of consumers span across all the SEC classes of Sri Lanka. We collect more than 6,000 bills a month gives atleast 80,000 – 100,000 entries of purchase history. Every product in the supermarket display is captured by this way, and made us achieve more than 95% of accuracy.
A computerised database of information pertaining to the Media habits of people over the age of 12 years. We capture the practices of Reading, Listening and Viewing Habits of 8000 people through an extensive survey, twice a year.
The data collected by a Bi-Annual survey conducted island-wide, serves as the primary source for this successful project of SRL. We track a sample size of over 8,000 people to participate in this survey thus enabling us to achieve an accuracy of 98%.
Introduced to the market in 1997 SRL MediaFacts serves as a huge database of collective information about the media habits of people over age of 12 years. We have a large clientele of media planning and programming professionals who benefits from this database.
SRL AdCheck is a series of reports prepared by SRL, after a fully fledged monitoring activity for auditing the advertisement aired/printed in public media (Newspaper/TV/Radio).
We monitor a given advertisement schedule of a company 24/7, and scan for any incompleteness or missed commercials and advertisements. Our clients save time on media evaluation and benefit from saving money on mistaken schedules.
A dedicated in-house media unit with years of developed experience in monitoring and tracking, are employed to manually scan all public media. Currently Our semi-automated programming devices helping the workforce to accelerate the tasks.
SRL have taken steps to incorporate fully automated AI driven machine learning features to the methods, while using human workforce to monitor the process.
An audit on Advertising schedule monitoring introduced by SRL in 2007 to benefit our clients who advertise in public media. A report on total actual advertisement activities monitored according to the schedule and given before the end of the campaigns or on regular basis.
SRL BrandTrak helps you to diagnose your brand’s health. By using BranTrak you would be able to identify any weak performing segments of your brand, and obtain recommendations to overcome such casualties. SRL BrandTrak helps you to obtain insights from your consumers and better corrective actions to run your operations smoothly.
We conduct surveys to randomly chosen 400 consumers of your brand from our database which spans across the island. A fully customised questionnaire is administered throughout the survey which captures information about Product penetration, Brand Awareness, Brand Penetration, Brand Preference, and other selected categories.
The respondents from the database are shuffled and modified in a manner so that the same respondent to be excluded from the sample for immediate 6 months.
By the above practiced methodology it is possible to track the health of your brand maintaining an overall accuracy of 98% to the date.
Introduced to our portfolio in 1998, SRL BrandTrak is a survey based research carried to identify a brand’s performance.
An advertising and brand tracking survey conducted among the consumers of the product/service, which entails the scope of SRL AdTrak and SRL BrandTrak. Further to the scopes covered, the survey is administered with regards to the competitor data, which enables the ConsumerTrak to disclose key information about your competitor brands
The survey gathers data from 4800 unique individuals who are segregated at a rate of 400 individuals per month for a time span of one-year period island-wide.The sample size and the individuals are selected using the ‘Matching Sampling’ Techniques.
We use a comprehensive questionnaire roughly consists about 25 customised questions. The captured data is analysed using the ‘Moving Average’ Techniques, and the reports are customised according to your preference to provide necessary information.
Established in 1999, SRL ConsumerTrak is an Advertising and Brand Tracking Survey, conducted to identify the necessary information from your buyers’ end, to optimise your advertisement campaigns and monitor the brand’s health.
A survey conducted to precisely address the uncertain areas of conclusions faced by advertisers. With SRL AdTrak you would be able to track the performance of your Advertisement campaigns.
We conduct face-to-face interviews for a customised survey, administered among 400 individuals, who perfectly fit the target category, every month. The captured data is analysed using ‘Moving Average’ Techniques. The individual specimen is not used for the immediate 6 months, and modified by shuffling efficiently to obtain unbiased results.
Initiated in September 1994, SRL AdTrak is an advertising tracking services founded to cater the needs of the clients who wanted to identify the performance of their advertising budget and advertisement campaigns.
A wide-range of services from SRL that provides media and advertisment monitoring. All mass-media advertorial and informatory data are tracked, which is then used to evaluate the advertisement campaign and programme related queries.
Dedicated staff from Media Unit, monitoring all media vehicles including the mass-medias of Television, Radio, and Newspapers. We place special devices to track the programmes and the information at selected households. Our dedicated servers run 24/7 collecting and storing the information which is used to prepare the reports.
Started in 1990s the SRL MediaScan serves as the hub for largest collected Data and being the leading service provider of Media and Advertisement Monitoring.
A ‘Programme Rating Service’ of Television Programmes aired in Sri Lanka. SRL TvScan accurately reflect the profile, size and composition of the viewers of Sri Lankan Television programmes.
With more than 3Million housholds/families and 13 Million individual viewers watching, SRL TVScan is able to conduct an extensive audit on Sri Lankan Television programmes.
Brought inline on July 1992 SRL TvScan is Television Programme Rating Services which uses extensive auditing methods to evaluate TV Programmes. In media industry this is the new ‘currency’ used to trade TV Airtime.
An Omnibus Survey conducted among 3000 households/families island-wide in Sri Lanka, every year in August-September period. Variety of questions asked covering many industries and aspects.
3000 households are selected for this study every year during a particular period. The sample is shuffled and modified in a manner to collect unbiased data by not repeating for immediate year.
A wide range of questions spanning across a mix of industries, engulfed to capture various data are administered in a survey conduced among the households/families island-wide every year in a particular period. Helping clients to choose and pay for the questions and data they are interested.
A subscription-based product enables access to two major databases (SRL TV Scan & SRL Media Scan) from your electronic devices. By accessing the database you will be able to play around with the data and generate the output as required via the user-friendly interface we have created. This digital interface gives you control over the data collected and helps you to generate reports by automatically calculating the data in just few clicks.
Easily generate and find your GRPs(Gross Rating Point), TARPs (Target Audience Rating Point), Reach & Frequency, Reach Analysis all at your fingertips. Why wait for someone to do your calculations when COSNET does it for you.
Few of the full features those are noteworthy
Gives the expected Reach, Frequency and Marginal Reach of a proposed TV Schedule for a defined Target Group.
This yields the actual Reach, Frequency, GRP, Cost per Reach and Cost per Exposure achieved by all brands that belong to a particular Product Field during a specific month – again for a defined Target Group.
This yields Ad Spend for each brand by Media for any specified time-periods. Could be used to calculate SOE. This has been extended to provide detailed analysis of Ad Spend and Numbers of Advertisements by Language for each Media Vehicle
This enables a client to evaluate the impact (i.e. the actual Reach and Frequency achieved) of a TV Campaign by Language.
This enables a client to identify the changes in the Target Audience Ratings of a specific TV Programme over a defined period of time.
This enables a client to identify the various Target Sub-Groups, which contributed the most, and the least, towards the total GRP achieved by a specific Brand during a specified time-period.
This provides a client the estimated Shares of Target Audiences during a specified time-period, which could be as short as a 15-minute segment of a particular day or as long as one year.
SuperTrak is a comprehensive system to track information related to Modern Trade retail business. A collective report management system to know the consumer and product related data in Sri Lankan supermarkets.
The system is available on subscription basis according to product and brand categories.
SuperTrak uses the invoices collected from immense number of families (households) around the country as the primary data source to generate the reports. The panel of consumers span across all the SEC classes of Sri Lanka. We collect more than 6,000 bills a month gives atleast 80,000 – 100,000 entries of purchase history. Every product in the supermarket display is captured by this way, and made us achieve more than 95% of accuracy.
A computerised database of information pertaining to the Media habits of people over the age of 12 years. We capture the practices of Reading, Listening and Viewing Habits of 8000 people through an extensive survey, twice a year.
The data collected by a Bi-Annual survey conducted island-wide, serves as the primary source for this successful project of SRL. We track a sample size of over 8,000 people to participate in this survey thus enabling us to achieve an accuracy of 98%.
Introduced to the market in 1997 SRL MediaFacts serves as a huge database of collective information about the media habits of people over age of 12 years. We have a large clientele of media planning and programming professionals who benefits from this database.
SRL AdCheck is a series of reports prepared by SRL, after a fully fledged monitoring activity for auditing the advertisement aired/printed in public media (Newspaper/TV/Radio).
We monitor a given advertisement schedule of a company 24/7, and scan for any incompleteness or missed commercials and advertisements. Our clients save time on media evaluation and benefit from saving money on mistaken schedules.
A dedicated in-house media unit with years of developed experience in monitoring and tracking, are employed to manually scan all public media. Currently Our semi-automated programming devices helping the workforce to accelerate the tasks.
SRL have taken steps to incorporate fully automated AI driven machine learning features to the methods, while using human workforce to monitor the process.
An audit on Advertising schedule monitoring introduced by SRL in 2007 to benefit our clients who advertise in public media. A report on total actual advertisement activities monitored according to the schedule and given before the end of the campaigns or on regular basis.
SRL BrandTrak helps you to diagnose your brand’s health. By using BranTrak you would be able to identify any weak performing segments of your brand, and obtain recommendations to overcome such casualties. SRL BrandTrak helps you to obtain insights from your consumers and better corrective actions to run your operations smoothly.
We conduct surveys to randomly chosen 400 consumers of your brand from our database which spans across the island. A fully customised questionnaire is administered throughout the survey which captures information about Product penetration, Brand Awareness, Brand Penetration, Brand Preference, and other selected categories.
The respondents from the database are shuffled and modified in a manner so that the same respondent to be excluded from the sample for immediate 6 months.
By the above practiced methodology it is possible to track the health of your brand maintaining an overall accuracy of 98% to the date.
Introduced to our portfolio in 1998, SRL BrandTrak is a survey based research carried to identify a brand’s performance.
An advertising and brand tracking survey conducted among the consumers of the product/service, which entails the scope of SRL AdTrak and SRL BrandTrak. Further to the scopes covered, the survey is administered with regards to the competitor data, which enables the ConsumerTrak to disclose key information about your competitor brands
The survey gathers data from 4800 unique individuals who are segregated at a rate of 400 individuals per month for a time span of one-year period island-wide.The sample size and the individuals are selected using the ‘Matching Sampling’ Techniques.
We use a comprehensive questionnaire roughly consists about 25 customised questions. The captured data is analysed using the ‘Moving Average’ Techniques, and the reports are customised according to your preference to provide necessary information.
Established in 1999, SRL ConsumerTrak is an Advertising and Brand Tracking Survey, conducted to identify the necessary information from your buyers’ end, to optimise your advertisement campaigns and monitor the brand’s health.
A survey conducted to precisely address the uncertain areas of conclusions faced by advertisers. With SRL AdTrak you would be able to track the performance of your Advertisement campaigns.
We conduct face-to-face interviews for a customised survey, administered among 400 individuals, who perfectly fit the target category, every month. The captured data is analysed using ‘Moving Average’ Techniques. The individual specimen is not used for the immediate 6 months, and modified by shuffling efficiently to obtain unbiased results.
Initiated in September 1994, SRL AdTrak is an advertising tracking services founded to cater the needs of the clients who wanted to identify the performance of their advertising budget and advertisement campaigns.
A wide-range of services from SRL that provides media and advertisment monitoring. All mass-media advertorial and informatory data are tracked, which is then used to evaluate the advertisement campaign and programme related queries.
Dedicated staff from Media Unit, monitoring all media vehicles including the mass-medias of Television, Radio, and Newspapers. We place special devices to track the programmes and the information at selected households. Our dedicated servers run 24/7 collecting and storing the information which is used to prepare the reports.
Started in 1990s the SRL MediaScan serves as the hub for largest collected Data and being the leading service provider of Media and Advertisement Monitoring.
A ‘Programme Rating Service’ of Television Programmes aired in Sri Lanka. SRL TvScan accurately reflect the profile, size and composition of the viewers of Sri Lankan Television programmes.
With more than 3Million housholds/families and 13 Million individual viewers watching, SRL TVScan is able to conduct an extensive audit on Sri Lankan Television programmes.
Brought inline on July 1992 SRL TvScan is Television Programme Rating Services which uses extensive auditing methods to evaluate TV Programmes. In media industry this is the new ‘currency’ used to trade TV Airtime.
An Omnibus Survey conducted among 3000 households/families island-wide in Sri Lanka, every year in August-September period. Variety of questions asked covering many industries and aspects.
3000 households are selected for this study every year during a particular period. The sample is shuffled and modified in a manner to collect unbiased data by not repeating for immediate year.
A wide range of questions spanning across a mix of industries, engulfed to capture various data are administered in a survey conduced among the households/families island-wide every year in a particular period. Helping clients to choose and pay for the questions and data they are interested.
Setting high standards in meeting the quality of the research outcome.
Experienced and accredited professionals from various corporate background to cater for different research needs. Dedicated staff on fields who works solely for SRL in data collection and veterans of the industry interpreting them are strength of our team.
“Believe in modernisation?” Yes we do!
We have made room to young innovators of our team to explore and find new information cum data technology driven techniques to incorporate in research industry.
Highly literate team members who are capable of assisting a research in all three languages served in Sri Lanka (Sinhala, Tamil, English). This is our advantage of being able to communicate and understand every ethnicity in the country.
Self-raised provisions and protocols of SRL when conducting research and survey activities.
Our staff and organisation adheres to the codes of conduct proposed and governed by MRSSL(Market Research Society of Sri Lanka) and European Society for Opinion and Market Research (ESOMAR).
A “CLIENT-ONLY” Glass door that allows the particular client to view and obtain updates of their project at any given time